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Even though the economy is showing signs of improvement, the consumer
packaged goods industry is still being impacted by tough economic
conditions, which is also affecting the beer category. SymphonyIRI
beverage alcohol expert, Dan Wandel, will examine how the beer category
and craft segment performed during these difficult times and will
highlight key trends in his presentation, “Craft Beers: Leading Beer Sales Growth in Challenging Times,” during the Brewers Association Power Hour interactive teleconference.
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Consumers Continue Their Shift to Low-Cost Retailers, Buying on Sale and Acceptance of Store Brands
An astounding 62 percent of surveyed shoppers that earn under $35,000
per year consider themselves worse off than a year ago, and this
sentiment ripples through consumers at all income brackets this
back-to-school season, reveals new research released today by
SymphonyIRI Group, Inc.
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Convenience store shoppers are continuing to redefine what value
means and are putting an increased emphasis on affordability. They are
turning to private brands, harnessing social media, blogs and online
information to research purchases more carefully, downloading coupons
at home, and engaging with retailers that can provide the best
combination of low prices and convenience. To examine this dramatic
shift in the U.S. consumer base, CPG thought leader Thom Blischok will
present “2010: Preparing for ‘Business as Unusual’ in the C-Store Industry” and unveil comprehensive research that will define U.S. convenience store shopper behavior in the coming months and years.
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SymphonyIRI Executive Research Provides In Depth Look at Key Drivers, Trends and Attitudes; Times & Trends Offers Topline View of Store Brands Activity
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Behaviors around Purchase Decisions, Meal Preparation, Use of Free Time Can Determine Propensity for Healthy Weight or Overweight/Obese Children
SymphonyIRI Group, Inc., formerly named Information Resources, Inc.
(IRI), and the Food Marketing Institute (FMI) announced today new
research that reveals a surprising conclusion: the attitudes and
behaviors of families with one or more overweight/obese children differ
little from those with all healthy weight children.
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New SymphonyIRI Research Reinforces the Importance of Collaboration in Creating Optimal Shopper Experience
To help develop and execute programs that drive not only purchase
behavior but also true shopper loyalty, the recent issue of Times &
Trends: “The Next Generation of Shopper Marketing: Re-Architecting
Shopper Marketing for Maximum Performance,” from SymphonyIRI Group,
Inc., provides insights into the consumer mindset throughout each stage
of the purchase cycle, from planning to purchase.
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SymphonyIRI Integrates BehaviorScan® In-Market Testing Service with EmSense’s Neuromeasurement Headsets to Quantify Consumers’ Engagement and Emotional Response to New Product Launches and Advertising Campaigns
SymphonyIRI Group, Inc. announced today that it is integrating its
BehaviorScan® service with the neuromeasurement headsets from EmSense,
a leading-edge neuroscience company, to quantify shoppers’ emotional
and cognitive responses to new products and advertising campaigns.
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SymphonyIRI 2010 Summer Rituals Survey Results Show Increased Cost Consciousness with Consumers Maintaining Savvy Shopping Rituals from 2008
American consumers plan to enter the 2010 summer season with a
conservative spending mindset and saving strategies in their back
pockets.
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Now more than ever, shoppers are looking for health and beauty care
(HBC) solutions which meet their needs to both maintain an overall
shopping budget and keep their households looking and feeling healthy.
To accomplish these goals, many shoppers are opting out of visiting
professionals and shifting to at-home treatments and rituals—a trend
which puts CPG products and retailers in a position of influence in
this space more than ever before. During this free webinar, “Redefining
Health and Beauty Care for Untapped Profit Potential,” Thom Blischok
will give his perspective on the current mindset of the American
shopper relative to the beauty, health and wellness landscape.
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Now more than ever, shoppers are looking for health and wellness
solutions which meet their needs to both maintain an overall shopping
budget and keep feeling healthy. To accomplish these goals, many
shoppers are opting out of visiting professionals and shifting to
at-home treatments and rituals—a trend which puts CPG products and
retailers in a position of influence in this space more than ever
before. In his keynote presentation, “Affordable Health & Wellness: A New $100 Billion Market,”
Thom Blischok will give his perspective on the current mindset of the
American shopper relative to the health and wellness landscape.
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