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6/4/2008 Media Mavens 2007: Execs Who Get Their Messages Heard: Sunil Garga Advertising Age Sunil Garga helped usher in a new age of accountability for media when he and his partners founded Marketing Management Analytics in 1990. Now heís looking for new ways to quench marketers’ growing cravings, pushing retail data cruncher Information Resources Inc. deeper into the media arena.