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6/5/2008 Better-For-You is Key Growth Driver in Kid Categories Kids Nutrition Report Better-for-you foods and beverages for kids and their parents have explosive potential for both manufacturers and retailers, says Information Resources Inc.The Chicago-based company has for many years been providing the industry with highly reliable data on category, brand and individual-product sales in American supermarkets and other mass merchandisers, using information from scanning at the check-out.