WHO:

Thom Blischok– President, Consulting and Innovation, Information Resources, Inc.

WHAT:

Today’s consumers have changed their behaviors as a result of the downturned economy, adopting new shopping rituals that let them stretch their dollars. They are turning into much more “frugal shoppers” and are buying less and using more care when making purchases.  For an in-depth examination of what attitudes are shaping the new shopper, and how retailers and manufacturers can develop strategies to ensure long-term success catering to this new behavior, industry thought leader Thom Blischok will present a webinar, “Discovering the Real Truth about Shopper Behavior, ” which is a reprise of his NACDS Marketplace 2009 keynote presentation.

WHY:

The depth and breadth of the recession is driving a seismic shift in how consumers learn about, purchase and use healthcare, beauty, personal care and other CPG products as well as where they shop to buy them.  Today, the shopper is viewing every purchase and expense through a “lens of affordability.” To cater to shoppers’ needs head on, retailers and manufacturers must understand and address this new transformation. In this webinar, Blischok will outline the shopper ritual changes revealed through new IRI research and recommend strategies retailers and manufacturers should embrace to ensure long-term success with the shopper.

Blischok’s presentation will explore:

• Where shopper decisions are made
• How and where consumers shop
• How advertising influences consumers’ purchasing decisions
• The role of various forms of marketing vehicles and their impact on shopper behavior

WHEN:

Aug. 25, 2009, 1 p.m. (CDT)

WHERE:

NACDS Webinar
“Discovering the Real Truth about Shopper Behavior”
Register here:
http://us.infores.com/NewsEvents/EventsWebinars/WebinarRegistration/tabid/239/Default.aspx