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Beverage Industry
Earlier this year, the American Beverage Association (ABA), Washington,
D.C., reported that America’s leading beverage companies have reduced
the calories in beverages shipped to U.S. schools by 88 percent since
2004. The results show that the ABA and the Alliance for a Healthier
Generation, a joint initiative of the American Heart Association and
the William J. Clinton Foundation, delivered on their three-year
commitment to remove full-calorie soft drinks from schools and replace
them with lower calorie, smaller portioned beverages.
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Food Product Design
The beginning of the school year usually provides a shot in the arm for
retailers, however, new data from SymphonyIRI Group’s Special Report,
“Back-to-School 2010", reveals the majority of consumers across all
income brackets are still cautious about spending and focused on value
and price.
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Beauty Packaging
John Deputato, of SymphonyIRI Group, looks at what needs to change in order to drive celebrity and designer fragrance growth for the future.
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1to1 Media
Marketers need to execute integrated campaigns across traditional and digital media to maximize ROI.
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Store Brands
Retailers must understand the details behind shoppers’ purchasing decisions if they are to enjoy continued success on the store brand front.
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Chief Marketer
For consumer packaged goods marketers who have spent years putting the bulk of their budget into TV, outdoor and print, digital media can feel like a mysterious black hole with a murky ROI.
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Happi
Ready for a double-dip? More consumers in the U.S. are curtailing their vacation plans in an effort to save money. Their cost-saving measures play a role in the household and personal care industry, too.
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Research Business Report
For the most recent half of Bob Tomei’s 28-year CPG
information-delivery career, he’s been the go-to guy for
three major research suppliers in their deadly serious
attempt to elevate the quality, reliability and usefulness of
their respective proprietary databases.
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Progressive Grocer
In recognition of the fact that the consumer packaged goods (CPG) arena now features fierce competition, rapidly changing media, and increasingly fragmented brand loyalty has become increasingly fragmented, SymphonyIRI Group, Inc.’s recent issue of Times & Trends: “The Next Generation of Shopper Marketing: Re-Architecting Shopper Marketing for Maximum Performance” provides insights into the current consumer mindset throughout each stage of the purchase cycle, from planning to purchase.
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Marketing News
During the last two years, Information Resources Inc., the fifth-largest market research firm in the United States has been repositioning its go-to-market strategy with the goal of growing beyond its reputation as a traditional data and insights provider and becoming a value-added consulting partner to the C-suite. It debuted its new capabilities and its new name—SymphonyIRI Group Inc.—in March. In May, Marketing News Managing Editor Allison Enright sat down with SymphonyIRI President and CEO John G. Freeland at the company’s Chicago headquarters to discuss the company’s expanded vision and what role marketing is playing in its fulfillment.
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Marketing News
Last month, Marketing News sat down with SymphonyIRI Group President and CEO John G. Freeland to discuss his company’s progress on rebranding IRI and extending its services, namely in launching a broader, deeper, data-driven consulting practice. Freeland, who previously led Accenture’s CRM consulting practice, here describes what he’s looking for in new recruits.
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Wall Street Journal
In the Lab as Procter & Gamble Tries to Figure Out Pantene, Fickle Shampoo Shoppers and Other Marketing Mysteries
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Marketing Daily
Look out, national brands: Private-label sales are gaining on you in ways you'd never imagined.
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Marketing Daily
A little sun just went out of summer: When it comes to all of its most delicious rituals -- including food and family vacations -- more consumers are cutting back than last year, and are more apprehensive about the economy.
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Advertising Age
Advances in Data, Insights, Analytics and Technology Enable a Personalized Shopper-Marketing Experience
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MrWeb
In the US, SymphonyIRI has integrated EmSense’s neuromeasurement headsets with its BehaviorScan service, to quantify shoppers’ emotional and cognitive responses to new products and ad campaigns.
Shopper wearing an EmSense headsetBehaviorScan allows companies to test their new products in small, controllable markets. IRI says this provides an accurate estimate of a new product’s potential, gauges the effectiveness of each market mix element in driving trial and repeat purchasing, and evaluates in-store marketing conditions.
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Progressive Grocer
Consumers across all income levels are planning to spend less this summer on vacations and dining out than in years past, according to results of new survey from the Chicago-based SymphonyIRI Group (formerly Information Resources, Inc.) of 1,000 Americans. Compared to a more optimistic outlook expressed by consumers in the summer of 2009, this year’s panelists are more apprehensive and thus selectively keeping their wallets closed to extras and cautiously open for essentials.
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Research Conference Report
According to SymphonyIRI Group internal research, consumer marketing companies that expect to flourish will need to build a new set of shopper measurement and shopper centric competencies–and the speed at which companies adapt to those new focuses will separate competitors in the short term.
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Research Conference Report
Micro-economic forces that are part and parcel of the slowing marketplace have created new U.S. consumer shopper challenges for manufacturers and retailers. That, according to newly-redubbed SymphonyIRI Group, is necessitating innovation.
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Chain Drug Review
SymphonyIRI
Group Inc. is the new name for
Information Resources Inc.
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