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Mass Market Retailers
Information
Resources Inc. (IRI) kicked off its
Summit 2010 event with big news:
the rebranding of the company as
SymphonyIRI Group Inc.
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Computer World
Shah is this month's Premier 100 IT Leader, answering questions about résumé gaps, educational needs and moving out of consultancy.
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Information Management
I traveled to the annual CPG Summit in San Antonio to get the latest on advancements in the industry and on analytics provided by host Information Resources Inc. (IRI) to manufacturers of consumer packaged goods (CPG) and their retailers.
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Beauty Packaging
SymphonyIRI’s John Deputato finds inspiration in the mascara market, and says other categories should follow its lead.
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Mr. Web
Retail market intelligence giant SymphonyIRI has launched a web-based solution designed to provide CPG clients with a 360-degree view of their brand performance against past marketing plans.
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Ventana Research
I traveled to the annual CPG Summit in San Antonio to get the latest on advancements in the industry and on analytics provided by host Information Resources Inc. (IRI) to manufacturers of consumer packaged goods (CPG) and their retailers.
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CSP
Affordable pantry items, cold remedies positioned in coolers and
blood-pressure machines are just a few remedies to a consumer base
wanting something new from tomorrow's convenience stores, according to
one industry researcher.
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Beauty Packaging
After weathering the economic storm of 2009, we are now in an economic cycle of conservative spending that will last for some time. To be successful in the beauty industry, products must appeal to their core shoppers and have a major point of difference.
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Drug Store News
A leading provider of enterprise market information solutions and services is set to kick off a three-day conference for senior leaders in the global CPG, retail and healthcare industries.
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Wall Street Journal
Makers of household products like diapers and detergents, eager to build links more directly with consumers, are about to get another option for selling their goods online.
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Research Conference Report
This issue–our annual predictions edition of Research Business Report–has more pointed projections than usual. We can never know what truly awaits us. Change is constant, and it can seem mostly out of our control for periods of time.
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Advertisting Age
As the economy begins to strengthen and marketers chart their course for 2010, the discussion topic in many boardrooms will be about striking this balance between investments in long-term brand building and short-term price promotion.
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HAPPI
Will 2009’s product rollouts save the lackluster shampoo and conditioner category?
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Advertisting Age
Information Resources Inc. is hoping an ambitious partnership with three other research companies and analytics companies might finally provide the industry the data it needs to wade deeper into the digital stream.
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CNBC
Although consumers remain deeply gun shy about spending, there are plenty of reasons to believe that this Christmas holiday season will not be as bad for retailers as last year.
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Brand Week
Women ages 20 to 30 represent a $54 billion marketing opportunity for packaged goods companies, but their needs and values are vastly different from the generation before them, a new report from Information Resources found.
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The Associated Press
What goes well with Slim Jims and Slurpees? 7-Eleven wine, naturally.
The convenience store chain announced Tuesday it is getting into the
value wine business, releasing two low-priced proprietary wines in the
United States and Japan.
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Beverage Industry
The convenience channel is getting a run for its money from alternative retail formats in the battle for quick-trip customers, say retail industry experts.
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Supermarket News
Online selling and green-product merchandising are among major trends ahead for this holiday season, according to Thomas Blischok, Information Resources Inc.'s president for Global Retail.
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Marketing Profs
In the past year, the most fundamental of the 4 Ps of marketing—price—has rapidly risen to prominence.
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