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Research Conference Report
Jaya Kumar, CMO of Frito-Lay (Plano, TX), a division of PepsiCo, summarized the insights-driven decision-making process now in force at the company after testing and
implementing Liquid Data over the past 18 months.
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Drug Store News
Even as the state of the economy has redefined how consumers make purchasing decisions, the fact is that over the course of the two days that comprised Information Resources’ annual CPG Summit event, which convened here late last month, shoppers made an estimated 66 million trips to the store and spent an estimated $1.8 billion. That was the message IRI president of consulting and innovation Thom Blischok had for the crowd of more than 850 retailer, supplier and service company executives in attendance for Summit 2009: Reinventing CPG and Retail Conference.
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Reuters
Check out the “Downturn Generation.” That’s what data tracking firm Information Resources Inc is calling a “new generation of Americans (that) is adopting practices similar to Depression-era shoppers, implemented both to weather the recession and to keep a close eye on spending long after the recession ends.”
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Brand Week
Despite the flash-in-the-pan success of virtual reality mediums like Second Life, marketers are flocking to VR—for research purposes. Read More.
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Modern Brewery Age
Speed and change were the
bywords at the recent IRI's "Insight to Impact" CPG conference in Las Vegas.
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Marketing Daily
While the snacking industry is clearly being impacted by the economy, some recent indicators point to an upswing for the category, according to Sally Lyons Wyatt, SVP of client solutions, for Information Resources, Inc. (IRI).
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Retail Wire
There were lots of speakers at the recent IRI Summit, with various thoughts on how to navigate the challenging economy, connect better with consumers, etc. So, I thought I'd pick out some of the more interesting ideas and see what you think.
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Brand Week
Consumers crave brands with health and affordability claims, according to Information Resources Inc.’s annual New Product Pacesetters report.
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CSP
Represent major retail opportunity; driving current uptick in popularity of private label
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Advertising News
Brands Atop IRI's Pacesetters List Racked Up More Than $100 Million in Sales
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Wall St. Journal
As More Americans Entertain at Home to Save Money, Liquor Companies Offer New Lines of Pre-Made Cocktails
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Morning News Beat
Random notes and comments from “Content Guy” Kevin Coupe from the
annual summit sponsored by Information Resources Inc., taking
place at the Wynn Las Vega.
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Consumer Goods Technology
There appears to be a seismic shift underway in the consumer goods (CG) industry relating to consumer and shopper understanding. Dr. Romesh Wadhwani, managing partner, Symphony Technology Group, and chairman, IRI, shares his predictions for the future of consumer insights and offers recommendations for how CG manufacturers can best leverage new solutions and business processes to take advantage of the wealth of information that is available today.
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Chain Drug Review
Information Resources Inc.’s (IRI’s) Summit 2009 will “disrupt thinking,” according to Thom Blischok, IRI’s president of consulting and innovation.
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Marketing Daily
As the economy continues to worsen, following the trajectory of environmentally friendly products turns out to be as tricky as tracking the stock market. But the recession isn't scaring all micro-segments out of the organics aisle, according to a new report from Information Resources Inc.
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Brand Week
Contrary to
popular belief, sales of green products are not tanking in a down
economy and it’s not the diehard enthusiasts who are buying these
products either, according to a new report by market research firm
Information Resources Inc.
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BtoB
Even as travel budgets are slashed and show attendance slows, you know the importance of event marketing to both your company and your customers. Here are some tips to help communicate that.
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Drug Store News
Shopper behaviors being shaped out of economic necessity today may be casting the mold for shopping behaviors tomorrow, noted Steve Johnson, EVP health care and personal care client solutions for Information Resources Inc., during a presentation at the National Association of Chain Drug Stores’ Regional Chain Conference here last month.
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Advertising Age
Marketers Face Moment of Truth As Retailers' Lines Soar to Historic Sales High
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Wall Street Journal
This week, Bounty paper towels, made by Procter & Gamble, plans to unveil an ad campaign designed to reflect what P&G says is today's more cavalier attitude toward household messes.
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