TIMES & TRENDS: HEALTH & WELLNESS
Redefining Healthy Living
The road to healthy living is paved with good intentions, but it is not
always smooth or easy. The nation has made progress, but, not
surprisingly, the move toward healthier living has been slow. CPG
marketers are actively participating in the drive to make America
healthier. Over the past several years, the industry has heavily
invested in new technologies and new ingredients which have opened the
door to a whole new world of better-for-you and functional CPG
products. Efforts go beyond new product development. Health and
wellness marketing and educational programs have become pervasive in
the world of CPG. These programs are effectively stimulating demand by
making healthy eating easy, affordable and accessible. But,
significant upward potential remains.
How can you develop health-related programs and messages that stand
out and connect with consumers’ needs in this increasingly crowded
space?
Based on the latest Times & Trends report, this webinar provides
insights into current and emerging marketing strategies being employed
by an industry seeking to accelerate consumer migration toward
healthier living, and benefit from increased brand, category and store
sales along the way. CPG marketers are increasingly playing a vital
role in creating a healthier America. This session will provide
detailed insights into CPG trends that are shaping the health of
tomorrow’s shopper and best practices you can use to leverage this
opportunity today.
- SEE the trends and strategies Americans are using
to stay healthy and how your categories, brands and stores can further
their goals and your own profits
- ACT to drive
awareness and understanding of health programs and benefits, while
simultaneously bringing goodwill to Americans focused on raising the
bar on healthy living.
- WIN with effective strategies vis-à-vis consumer health and wellness trends.
Host: Susan Viamari, Editor of Times & Trends, IRI
Date: Wednesday, December 2nd
Time: 11:00 to 12:00 p.m. PT; 1:00 to 2:00 p.m. CT; 2:00 to 3:00 p.m. ET
Register Here