News & Events

Events & Webinars

Upcoming Events & Webinars
   February 7, 2012
Understanding And Engaging The Digital Shopper Webinar
Based on findings from SymphonyIRI's DigitaLink Segmentation Study, this webinar will introduce five unique segments of the market that exhibit different attitudes about and usage of digital devices and media.
   February 15, 2012
Times & Trends: Merchandising Trends Webinar
Based upon SymphonyIRI’s latest Times & Trends report, this webinar explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value.
   March 16 – 19, 2012
SNAXPO 2012
The world’s largest, most comprehensive trade show devoted exclusively to the international snack food industry, SNAXPO brings together owners, executives and buyers from every segment of the industry.
   April 21 – 24, 2012
NACDS Annual Meeting
NACDS brings together high-caliber industry leaders and decision-makers from the retail drug store industry.
   April 30 – May 3, 2012
FMI 2012
Understand your customers in-depth at FMI2012, the big event that brings together the industry’s leading thinkers and decision-makers for three intensive days of learning, networking, and discovering new ways to build business and boost the bottom line.
   May 8 – 10, 2012
NCA Sweets & Snacks Expo
The Sweets & Snacks Expo®, sponsored by the National Confectioners Association, is among the largest confectionery, cookie and snack shows, and the only show featuring attendance from every major trade channel.
   June 23 – 26, 2012
NACDS Marketplace
The NACDS Marketplace offers the industry leaders from Drug, Food, Mass and Specialty Retail an unparalleled opportunity to do business. Be sure to visit SymphonyIRI in the exhibit hall!
   July 18 – 20, 2012
Shopper Insights in Action
SIA focuses on the business value of activating shopper research.
   August 25 – 28, 2012
GMA Executive Conference
For more than 100 years, the GMA Executive Conference has brought senior leaders from food, beverage and consumer product retailers and manufacturers together in the spirit of collaboration and camaraderie.

Webinar Archives
This webinar provides insight into consumer response to evolving economic conditions vis-à-vis their mindset during the four predominant CPG trip missions.  
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The second installment of this two-part webinar series demonstrates how retailers and manufacturers can design shopper, marketing, and retail activation strategies around a target group of shoppers.  
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This focuses on six unique segments of the market which are changing the dynamics of the U.S. shopper. Get to know how your categories and brands may be interacting with shoppers who are facing different challenges in today’s uncertain economy.  
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This webinar provides detailed insights into consumer sentiment regarding the evolving economic landscape and personal wealth, as well as attitudes and behaviors that are serving as the safety belt for the duration of the ongoing economic rollercoaster ride. 
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Based on SymphonyIRI Group’s 2011 survey research, this webinar reveals the mindset of CPG shoppers as they plan for this year’s holiday season.
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