News & Events

Events & Webinars

Upcoming Events & Webinars
   February 7, 2012
Understanding And Engaging The Digital Shopper Webinar
Based on findings from SymphonyIRI's DigitaLink Segmentation Study, this webinar will introduce five unique segments of the market that exhibit different attitudes about and usage of digital devices and media.
   February 15, 2012
Times & Trends: Merchandising Trends Webinar
Based upon SymphonyIRI’s latest Times & Trends report, this webinar explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value.
   March 16 – 19, 2012
SNAXPO 2012
The world’s largest, most comprehensive trade show devoted exclusively to the international snack food industry, SNAXPO brings together owners, executives and buyers from every segment of the industry.
   April 21 – 24, 2012
NACDS Annual Meeting
NACDS brings together high-caliber industry leaders and decision-makers from the retail drug store industry.
   April 30 – May 3, 2012
FMI 2012
Understand your customers in-depth at FMI2012, the big event that brings together the industry’s leading thinkers and decision-makers for three intensive days of learning, networking, and discovering new ways to build business and boost the bottom line.
   May 8 – 10, 2012
NCA Sweets & Snacks Expo
The Sweets & Snacks Expo®, sponsored by the National Confectioners Association, is among the largest confectionery, cookie and snack shows, and the only show featuring attendance from every major trade channel.
   June 23 – 26, 2012
NACDS Marketplace
The NACDS Marketplace offers the industry leaders from Drug, Food, Mass and Specialty Retail an unparalleled opportunity to do business. Be sure to visit SymphonyIRI in the exhibit hall!
   July 18 – 20, 2012
Shopper Insights in Action
SIA focuses on the business value of activating shopper research.
   August 25 – 28, 2012
GMA Executive Conference
For more than 100 years, the GMA Executive Conference has brought senior leaders from food, beverage and consumer product retailers and manufacturers together in the spirit of collaboration and camaraderie.

Webinar Archives
This year, SymphonyIRI Group’s New Product Pacesetters analysis of the most successful new products of 2009 will be viewed through the lens of shopper research. This longitudinal shopper perspective will identify the benefits of new products that shoppers were willing to risk their limited dollars on in the past year. Equally important is understanding which of these attributes are likely to continue to drive growth in the year to come. Webinar attendees will know what worked in 2009 and why, and what they can expect from shoppers in 2010. 
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Based on the latest Times & Trends report, this webinar will explore economic, channel, department and category performance over the past year. CPG marketers with the ability to understand and anticipate the evolving needs of shoppers will forge relationships that will outlast the recessionary environment. This session will arm you with an understanding of market opportunities and risks and empower your organization to benchmark performance versus the industry.
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Based on the latest Times & Trends report, this webinar will explore current and emerging pricing and merchandising trends that successful CPG marketers are using to serve and satisfy consumers in a recessionary market. The need to develop and execute effective marketing strategies is high. Despite slowly brightening economic conditions, consumers are accustomed to recession-driven behaviors. Learn how you can deliver effective price and promotional strategies that deliver against today’s critical consumer needs to build and solidify relationships that will remain long after the recession has ended.
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Join Schneider Associates, Sentient Decision Science, and IRI as we talk about the top 10 product launches of 2009, as determined through the Eighth Annual Most Memorable New Product Launch Survey. We’ll discuss what made these products memorable to consumers as well as the latest consumer purchasing and behavioral trends. 
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The rate of new product innovation in the CPG industry has increased fairly steadily during the past seven years, with just under 10,000 new CPG brands introduced since 2003.  On average, nearly 80% of new product introductions fail to garner more than $7.5 million in year-one sales.  Riddled with risks and uncertainty, it is no secret that successful new product innovation is one of the most difficult challenges in CPG today.  Yet, with more than two-thirds of CPG brand growth derived from new launches, CPG marketers must face the difficulties of innovation head on, or risk losing market share to those that do. 
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